Much the same way in which politicians are not the only problem in Romania, because there are voters on the other side of that coin, the businesses that thrive despite their sub-par products or services tend to survive only because they continue to retain customers who, in their ignorance, sustain a sub-standard offering. Romanian businesses have come a long way over the past several years. Owners are now looking outwards and willing to invest (a bit) in branding and marketing, they make an attempt at differentiation beyond the price point, and they at least pretend to pay lip service to the notion of customer service. The resulting increase in competition has left the businesses who do not adapt in an an existential limbo, with an archaic business model focused on being everything to everyone but in reality being nothing to nobody. I say that these business are in a limbo because they continue to exist while, in developed markets, most would have died out long ago. We can credit t...