I was walking through the piata today when this amazing business plan came to mind. Here's what happened.
As I stood at one of the fruit stalls, picking through a mound of plums, the lady in charge interrupted me.
"Sir, I can't sell just a few plums."
"Why not? I'll pay."
"I'm prohibited" I loved this. It's not a business reason, it's simply a whim. That one sentence sums up a lot of the local business mentality. I imagined a boss who gave her the serving scoop and who told her, 'make sure you don't sell 'just a few plums, now, hear?'
"How many do I need to get?" I asked.
"Half a kilo."
"Sorry, I really don't want half a kilo." Disappointed, I put the ones I'd picked up back on the display.
"You can get some from the neighbour," she offered, motioning to the stand behind, "she'll sell them piecemeal"
"Okay, will do, thanks."
So, while the first vendor is observing the proceedings, I pick through the neighbour's offering as the neighbour tells me I need to buy two kilos if I want a bag. It was fine, my pockets were adequate.When I picked up the four plums I wanted, I asked her to weigh them so I could pay. "No worries, they're on the house this time." she said with a smile.
"No, no, here's a Leu" I said, handing over the equivalent of $0.32 Canadian.
"Well look at you," says the first vendor to her neighbour, "you made some money and I got nothing."
Already on my way, I smiled and waved.
Here's the business plan I propose:
1. Open a shop next to a competitor
2. Keep the same prices as the competitor
3. Be more flexible at selling your product than your competitor
4. Make more $$$ than your competitor
You'll succeed because most businesses in Romania operate on the same principle that the first vendor in my story does. Next time I want to buy fruit, guess which stand I'm going to visit first?
Image source: http://infoinsider.ro
As I stood at one of the fruit stalls, picking through a mound of plums, the lady in charge interrupted me.
"Sir, I can't sell just a few plums."
"Why not? I'll pay."
"I'm prohibited" I loved this. It's not a business reason, it's simply a whim. That one sentence sums up a lot of the local business mentality. I imagined a boss who gave her the serving scoop and who told her, 'make sure you don't sell 'just a few plums, now, hear?'
"How many do I need to get?" I asked.
"Half a kilo."
"Sorry, I really don't want half a kilo." Disappointed, I put the ones I'd picked up back on the display.
"You can get some from the neighbour," she offered, motioning to the stand behind, "she'll sell them piecemeal"
"Okay, will do, thanks."
So, while the first vendor is observing the proceedings, I pick through the neighbour's offering as the neighbour tells me I need to buy two kilos if I want a bag. It was fine, my pockets were adequate.When I picked up the four plums I wanted, I asked her to weigh them so I could pay. "No worries, they're on the house this time." she said with a smile.
"No, no, here's a Leu" I said, handing over the equivalent of $0.32 Canadian.
"Well look at you," says the first vendor to her neighbour, "you made some money and I got nothing."
Already on my way, I smiled and waved.
Here's the business plan I propose:
1. Open a shop next to a competitor
2. Keep the same prices as the competitor
3. Be more flexible at selling your product than your competitor
4. Make more $$$ than your competitor
You'll succeed because most businesses in Romania operate on the same principle that the first vendor in my story does. Next time I want to buy fruit, guess which stand I'm going to visit first?
Image source: http://infoinsider.ro
Good post and made me laugh as I often have the same problem, more often with workers I want to do construction/renovation works. They'd rather not work at all than only do a few days work. It seems to be it's a 'get rich quick with the one big job' mentality, rather than thinking that they could do a good modestly-sized job for a new client and then earn extra jobs and recommendations from him after that. It's a pity, cos the local economy suffers as people invest elsewhere or bring in outside labour.
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